Is Google Scaring Off Your Potential Visitors?

If your website URL has http in front instead of https, then you are in need of an SSL and there is a good chance that your visitors are receiving a message that your site is not secure.

What is an SSL?

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser.

This link ensures that all data passed between the web server and browsers remain private and integral.

Why Do You Need One?

An SSL certificate encrypts sensitive information being passed between servers and web browsers, which keeps that data secure. When a website has an SSL certificate, the visitor will see the lock icon in their browser. This is important for establishing trust between your visitor and your website.

These days all websites should have an SSL certificate and your hosting company will offer you an option to purchase one. Some hosting companies, like WP Engine, automatically provide you with an SSL certificate when you purchase one of their hosting products.

If you don't have an SSL and need assistance in setting one up, get in touch with us!

HTTP

Hypertext Transfer Protocol - How messages are transmitted between a browser and a server

+ SSL =

Secure Sockets Layer - Secure protocol developed for sending information securely over the Internet.

HTTPS

Add Comment